Instinctual Branding

In this episode of the Awareness to Action Enneagram podcast, Mario Sikora, María José Munita and Seth “Creek” Creekmore discuss the instinctual biases and branding. They explore how they use the Enneagram and the instinctual biases in their work and how it applies to branding. Using examples of different brands–from phones to coffee–they show how the instinctual biases can engage with their potential audience, revealing what they’re offering and the domain it appealing to.

“You have to understand what is the instinctual bias message of my brand. Now it does not have to be who you are. If you’re a Preserver, you don’t have to have a preserving brand, and you don’t have to take in a preserving approach to promoting that brand, but you need to know what it is.” -Mario [20:59]

“I think that the clearer we are around what is it that we’re providing, the value we’re providing, the more we will get to those who are looking for exactly that.” -María José [37:12]

“Another way you can that is knowing your brand is knowing how you’re useful to other people and leaning into that.” -Creek [42:02]

TIMESTAMPS

[00:01] Intro

[02:48] This week’s topic

[04:36] What they mean by branding

[07:28] Commerce and the Enneagram

[11:03] Why it’s important to build a cohesive brand

[19:07] The instinctual bias of your brand

[24:46] Contrast between three coffee brands

[34:06] Comparing cars

[36:59] Why is this important?

[40:13] Important takeaways